Lebron’s Secret Stuff
The Ask is to get the globe talking about Space Jam 2.
How can we get people’s eyes on Lebron more than they already are?
Start a conspiracy. A conspiracy regarding one of the biggest taboos in the sports world. Substance abuse.
We started by releasing a video that will get people to visit secretstuff.com
What do they see once they’re on it? Keep scrolling
Look, we even have proof. Every great moment of Lebron’s Career has it.
Even others decided to speak up about it.
Once we get people to the website with Lebron’s Secret, we’ll release a countdown to Lebron’s statement on it.
Except his statement is just going to be the trailer for Space Jam 2.