Lebron’s Secret Stuff

The Ask is to get the globe talking about Space Jam 2.

How can we get people’s eyes on Lebron more than they already are?

Start a conspiracy. A conspiracy regarding one of the biggest taboos in the sports world. Substance abuse.

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We started by releasing a video that will get people to visit secretstuff.com

What do they see once they’re on it? Keep scrolling

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Look, we even have proof. Every great moment of Lebron’s Career has it.
Even others decided to speak up about it.

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Once we get people to the website with Lebron’s Secret, we’ll release a countdown to Lebron’s statement on it.
Except his statement is just going to be the trailer for Space Jam 2.

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Awards & Recognition

Young Glory - Bronze

Credits

Art Director - Daniel Zhang

Copywriter - Chris Vena

 
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